So how important are business reviews? Very important! Word of mouth marketing is one of the most influential and effective forms of marketing. Business reviews which are normally done by customers and are normally verbal or written are a viable form of word of mouth marketing which is why they are so important. Some businesses give their customers the opportunity to leave reviews on their website itself regarding their products and services while other companies give customers the opportunity to leave reviews through the use of social media and social marketing.
Business reviews are normally accompanied by a star rating. Customers normally rate products and services using a range of one star to five stars thus relating specific areas of concern or interest. Customer reviews are not to be underestimated. Many businesses have fallen victim to customer reviews due to their powerful influence on the decision-making process of other customers. If one customer tells a potential customer that he bought your product but was never really able to use it, the potential customer will most likely choose another product so customer reviews is indeed important.
For example, if you are looking for first class shipping services at affordable price, you may want to read movecorp reviews online. Movecorp is shipping company that is based in the United Kingdom and specializes in shipping to European and international countries. (more...)